Chapter 13 Notes

New Technologies in Public Relations

  • Computer software such as Spin Control and Vocus are used in PR to manage media relations process.
  • Primary uses of the internet by PR professionals
    • E-mail distribution
    • Web sites
    • Blogs, Moblogs, and Vlogs
    • RSS- Really Simple Syndication
    • Podcasting
    • Brochureware
    • PR management tools
      • Desktop publishing
      • Mailing lists
      • Online conferences
      • Graphics, Design and Photography
      • Facsimile Transmission
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June 25, 2010. Chapter Notes.

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