Chapter 13 Notes

New Technologies in Public Relations

• Computer software such as Spin Control and Vocus are used in PR to manage media relations process.
• Primary uses of the internet by PR professionals
  • E-mail distribution
  • Web sites
  • Blogs, Moblogs, and Vlogs
  • RSS- Really Simple Syndication
  • Podcasting
  • Brochureware
  • PR management tools
    • Desktop publishing
    • Mailing lists
    • Online conferences
    • Graphics, Design and Photography
    • Facsimile Transmission